How to play Kui in bad matchups:
• Play passive, farm safe. You don't need to win lane to win game. Every CS you secure without dying is a small victory.
• Build defensively. Swap one damage item for defense. In counter matchups, survival > greed.
• Wait for your powerspike. Kui has a moment where they come online. Survive until then, and you have a window to turn it around.
• Don't tilt. Bad matchups teach patience and defensive fundamentals. Players who can play from behind are the ones who actually climb.
Especially watch out for: Wukong, Musashi, Ying. These champions counter Kui mechanically — prioritize survival over ego.